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Must-Have Marketing Tools For Any Business (Small or Large)

Having the right marketing tools can help businesses of any size reach their goals and grow their customer base. However, it’s no secret that there are so many different types of marketing tactics and channels to choose from that it can be overwhelming to know which ones are best for your company’s needs. To simplify the process, our team of expert marketing consultants in Utah put together this helpful guide with our favorite tried-and-true marketing tools that are perfect for small or large businesses of any size. 

Marketing Campaign Automation Tools

Marketing campaign automation tools can truly make a huge difference in the success of a marketing campaign. With so many aspects to manage, it can be easy to miss a planned promotion if you rely on doing so by hand. That’s why utilizing tools like Hubspot, ActiveCampaign, and MailChimp can help streamline and automate the process. Not only do they make it easier to manage tasks like email automation, CRM, and drip campaigns (depending on the program you opt for), but they also free up time for other important aspects of the business, so you don’t have to worry about posting on social on time. 

When choosing a marketing campaign automation tool, it’s important to consider what services are offered by each provider. For example, ActiveCampaign and Hubspot have email, marketing, and CRM features, whereas MailChimp focuses expressively on email campaign marketing. While MailChimp doesn’t specialize in CRM, it is one of the best free marketing tools (up to a certain email list size/send frequency) for email list management and automation for small businesses.  

Best Digital Marketing Reporting Tools

Tracking the success of your digital marketing campaigns is just as important as executing the actual campaigns themselves. See how your latest performed with Google Analytics, a free, powerhouse tool with the ability to track conversions, ad clicks, keywords, and much much more. Even better, you can connect your Analytics account to specialized tools such as Google Search Console and Google Tag Manager to track and monitor specific events and keywords. 

Speaking of keywords, to take your keyword-related campaigns to the next level, SEMRush offers regular reporting on search engine traffic, keyword rankings, site health, onsite content optimization opportunities, and more. Plus, with a killer feature that analyzes potential keywords, SEMRush is an invaluable inbound marketing tool perfect for reporting website traffic and keyword conversions.

Best Tools for Influencer Marketing

Managing content, contacts, and everything else can be a struggle for many influencers and social media teams. But thanks to several tools out there, influencers can automate many of their daily activities! To help track mentions, conversions, and conversations, SproutSocial is one of the best tools for influencer marketing. It also provides powerful listening and analytics features that help determine what your audience is talking about. And if you’re looking for a great way to look up contact information for potential partners, look no further than Ninja Outreach. This tool makes it easy to manage contact lists for partnerships, schedule messages, and more. 

Contact Hometown Media for Marketing Services in Utah  

Utilizing a variety of digital marketing tools can do wonders for your business, and our team at Hometown Media could help bring an additional layer of expertise. From SEO optimization and Google Ads to website design services and more, our team has the experience and know-how to take your business to the next level. Contact our team of digital media specialists in Utah to see how we can help.