“Car Giveaway – Read This Blog to Win!” If only every CTA sounded that sweet. It motivated you to read this article, right? Optimizing your…
There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth…
A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize…
The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music,…
Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year.…
So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your…
Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on…
Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO…there was the paper. Before the internet, radio, TV, phone…
There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world. What’s interesting is data in recent years…
Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will…