A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize…
A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks…
Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn…
The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music,…
So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your…
Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will…
Whether you are a consumer or marketer — emails can be pesky and at times, something you don’t even want to deal with! It’s definitely…
For individuals and organizations who view any form of automation as an annoyance rather than a convenience, the term “Marketing Automation” might sound a little…
You have all seen video advertising that comes in many different forms. When you’re watching a video on YouTube, you see an ad before the…
We have all heard the term SEO or Search Engine Optimization — but few understand the importance of SEO and why it benefits your brand…