Skip to main content

Social media has become an integral part of every business’s marketing strategy. With over 4.8 billion people worldwide using social media, businesses must stay ahead of the curve and understand the social media 2024 trends and best practices. Social media not only helps businesses reach their target audience but also provides valuable insights into consumer behavior and preferences. In this blog post, our team of experts at Hometown Media will delve into some exciting trends and best practices that we expect will dominate social media in 2024. Use these tips and tricks to stay relevant and maximize your online business presence in a constantly evolving digital world. 

Social Media Trends 2024

It can be tricky learning how to keep up with social media trends! We understand the struggle, and that’s why we’ve compiled a list of the biggest social media trends to watch in 2024. Integrate these social media trends into your 2024 social media strategy ASAP for the best results. 

Create Keyworded Social Media Content: Marketers and business owners have been optimizing their websites for Google’s algorithms for years. However, as the world of social media continues to expand, it’s time to start optimizing your social profiles as well. In fact, in mid 2022 Google, one of the most used search engines, reported that 40 percent of GenZers are searching for products and services on social media instead of directly through Google, and that number has only increased since. To help bring those GenZers to your profiles, use important keywords in your posts and descriptions, so you can attract more targeted traffic to your website and social profiles. 

Increase Your Youtube Focus: YouTube may be known as a video-sharing platform, but in reality, it’s the second-largest search engine in the world, only falling behind Google. If you’re looking to make an impact on your users, consider utilizing YouTube Shorts. These short-form videos are a great way to get your message across in a catchy, impactful way. Additionally, videos are often favored on social media sites, so it’s also a good idea to re-use your YouTube videos and re-edit them for other social media platforms. 

Leverage Nano-Influencers: In the world of influencer marketing, there’s a misconception that the bigger the following, the better the conversion rate. But that’s not always the case—Nano influencers, those with only 1,000 to 10,000 followers, actually produce double the conversions compared to Macro influencers with 100,000 to 1 million followers. This is likely because nano influencers have a deeper connection with their audience, leading to more trust and authenticity in their recommendations. This year, leverage nano influencers instead of macro influencers for a higher conversion rate on your campaigns. 

Utilize Artificial Intelligence: Artificial intelligence has become a major player in the technological world, and it’s not going anywhere anytime soon. While Google may look down upon AI-generated articles, it’s important to recognize the potential benefits that AI can provide to your social media content. By harnessing the power of AI to generate ideas for your social calendar and act as a baseline for your social posts, you can save time while creating more content than ever before. 

Social Media Best Practices for Companies

Now that you know about the 2024 social media trends, it’s important to keep this year’s social media best practices in mind as well. Here are the best practices and social media tips for businesses to keep in mind in 2024.

Get To Know Your Audience: Survey your social media audience before you put together a social media plan this year. Has the average age of your audience changed? What about the demographics of your followers? Get to know your audience so you can create content that resonates with them and converts better. 

Monitor and Respond to Social Media Conversations: Monitor your social inboxes and comments so that you can respond to clients and viewers promptly. This is especially true for reviews on Google My Business profiles, as well as personal messages on Facebook or Instagram. 

Plan Your Content: There’s nothing more important to social media marketing than having a solid content plan. Plan to post at LEAST three times a week across ALL social media profiles to keep your pages fresh. After all, algorithms love frequently updated content.

Brandvoice Is Everything: Your brand voice—or the style and tone of your social media messages is a crucial part of brand recognition and brand strategy. Re-evaluate your brand voice in 2024 using the information you found out about your audience to create content that they’ll remember you by and recognize. 

Get Help With Social Media in 2024

Are you looking to take your business to new heights in 2024 but not sure where to start? Crafting a social media strategy can be daunting, but luckily, Hometown Media is here to help. Our team of experts can work with you to develop a comprehensive and effective social media plan that will drive conversions and engagement. With years of experience in the industry, we have the knowledge and skills needed to bring your brand to life on social media. Don’t let the competition get ahead—contact us today to take your social media game to the next level.