Exceeding Expectations With The Salt Lake Parade of Homes
For more than a decade we have partnered with The Salt Lake Parade of Homes to produce their yearly Parade of Homes magazine (view it here).
The Goal
The Salt Lake Parade of Homes is an annual event that brings together builders, subcontractors, and the public in a unique way – showcasing awe-inspiring homes with innovative ideas. It’s a hub for getting ideas on how to make your home unique – from buying new homes to finding experienced professionals who will help you create something special. We’ve been proud partners in driving engagement by leveraging traditional and digital media channels.
The Work
The Salt Lake Parade of Homes is an exciting event that attracts thousands of visitors each year, and we were thrilled to be part of the team responsible for designing the assets for the event. Our job was to ensure that the branding and visual identity of the Parade were consistent across all platforms, from web to print ads, and a custom publication. We were dedicated to making sure that every aspect of the design was up to the client’s high standards. We used our expertise and creativity to showcase each property in the best possible way, creating a visual experience that was both beautiful and informative. Explore our creations for the Parade of Homes below:
The Outcome
By utilizing a variety of methods such as social media, email marketing, newspaper ads, and digital promotions, we were able to engage with customers on multiple platforms and increase the use of promo codes across the board to result in additional ticket sales. Our balanced approach ensured that we never ignored any form of media, resulting in a widespread reach that helped us connect with more people interested in attending this year’s parade than ever before.
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Let’s Make Magic.
Our team of experts in marketing, design, and advertising will take your brand, no matter how big or small, to the next level. Ready to evolve your brand? Contact us.
Let’s Make Magic.
Our team of experts in marketing, design, and advertising will take your brand, no matter how big or small, to the next level. Ready to evolve your brand? Contact us.