Revere Health x Hometown Media: Strategic Outreach, Exceptional Patient Response
The Objective
Revere Health wanted to acquire a larger market share in the competitive healthcare industry. They needed effective strategies for differentiating themselves from others and reaching out to prospective patients in different demographic segments. Our team was tasked with developing a comprehensive approach that would increase brand visibility while generating measurable patient engagement and conversions.
Industries
22,263
1,380,000
70,500
The Approach
We implemented a strategic multi-channel marketing campaign tailored to Revere Health’s specific goals and target audiences:
01
Commercials
We developed and aired compelling television commercials to drive broad brand recognition and engage with diverse demographic segments with compelling visual storytelling.
02
Google Ads
Strategic search ads intercepted actively searching patients in need of healthcare services, positioning Revere Health at critical decision-making moments.
03
YouTube Ads
YouTube video commercials extended reach to web viewers, delivering compelling content to consumers on multiple platforms and supporting our TV strategy.
04
Radio Advertising
Targeted radio spots penetrated local markets, reaching commuters and listeners who might not engage as easily with digital media platforms.
05
Social Media Ads
Platform-specific efforts delivered customized messaging to specific demographic segments, driving community engagement and generating qualified site traffic.
I have worked with Deseret News’ marketing agency for the past year and have enjoyed a very collaborative and successful relationship with them. Cyndi Brown, who is our lead account manager, is a strategic thinker who is able to focus on the macro perspective. Her team at Deseret News is always professional, responsive, and can be counted on to deliver projects on time. I highly recommend them to any company looking for an experienced and creative marketing partner.
Revere Health Digital Ads
Revere Health Digital Ads
Revere Health Digital Ads
The Results
Our multi-channel marketing campaign yielded exceptional results for Revere Health in 2024. The campaign generated over 22,000 calls from potential patients, demonstrating strong conversion from awareness to action. We achieved exceptional digital engagement with over 10 million impressions and 105,500 clicks on our ad platforms.
These metrics translated into actual business growth, helping Revere Health gain prized market share in their competitive marketplace. The multi-channel strategy was particularly effective at connecting diverse audience segments through their preferred communication channels, offering multiple opportunities for interaction throughout the patient journey. This overall strategy not only increased brand visibility but also brought measurable action that had direct impacts on Revere Health’s bottom line.
