The Outlets at Traverse Mountain x Hometown Media: Driving Retail Growth
The Objective
The Outlets at Traverse Mountain wanted to achieve yearly growth while maximizing their limited marketing budget; they needed a partner that would build an efficient, laser-focused omni-channel strategy. Hometown Media stepped up to establish brand awareness in the South Salt Lake market, drive foot traffic for special events, and boost overall revenue.
Industries
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The Approach
We developed a comprehensive integrated media strategy suited to The Outlet’s specific goals and target audience:
01
Traditional Media
We strategically placed billboards, radio spots, and television ads to draw attention to the distinctive shopping experience that The Outlets at Traverse Mountain has to offer.
02
Digital and Social Media
Our target digital campaigns complemented our traditional media efforts across multiple platforms, connecting with women aged 25 to 54, building community engagement, and driving traffic to special events.
03
Event Promotion
We focused campaigns around major shopping occasions during crucial retail times of the year to maximize audience attendance and sales.
Working with Hometown Media Services has been an absolute game-changer for our marketing efforts. They are true partners—responsive, strategic, and results-driven. Their team consistently develops smart, effective strategies for our media buys across TV, radio, digital, and billboards. Their turnaround time is excellent, and they truly listen to and understand the needs of our brand and business. Thanks to their expertise, we’ve seen measurable growth and success. I couldn’t recommend them more highly.
Outlets at Traverse Mountain Social Ad
Outlets at Traverse Mountain Social Ad
Outlets at Traverse Mountain Blooming Bucks Post
The Results
Over the course of the partnership, our strategy achieved significant results for The Outlets. By focusing on their primary demographic of women between the ages of 25 and 54, we were able to establish brand awareness in the South Salt Lake market without wasting marketing dollars. The collaboration between digital and traditional media produced meaningful outcomes during special events, where foot traffic noticeably increased over prior years. More importantly, The Outlets saw real financial gains and steady revenue growth. Our collaboration demonstrated that strategic planning and careful audience targeting can yield noteworthy results even with limited budgets.
