Abundant Dental Care x Hometown Media: Better Marketing Brings More Smiles
The Objective
Abundant Dental Care wanted to get 1,000 new patients every month, but no other marketing agency could help them reach this goal without continuously increasing their budgets. Instead of just asking for more money, Abundant Dental needed a partner who would manage their budget responsibly. Hometown Media stepped up to help them reduce waste and draw in more patients.
Industries
30
1,000,000
2
The Approach
We implemented a comprehensive digital strategy tailored specifically to their conversion goals:
01
Web Development
We continuously improved the practice’s website by improving the user experience, optimizing conversion paths, and building location landing pages to improve local appointment scheduling rates.
02
Pay Per Click
Our pay-per-click campaigns focused on finding patients with genuine treatment needs and insurance plans that Abundant Dental worked with to filter out unqualified leads.
03
SEO
Through our organic SEO efforts, we raised the visibility of high-intent keywords, attracting high-quality traffic and progressively reducing our reliance on paid channels.
04
Social Media
We utilized platforms like Facebook to reach people looking for dental care in their area, showcasing why Abundant Dental is the best choice.
The Results
Our approach energized Abundant Dental’s growth trajectory with meaningful outcomes; we consistently achieved a 30% month-over-month organic growth while reducing wasted ad spend on unqualified leads. By focusing on the right patients, we helped them obtain over $1 million in profitability every month. With this success, they’ve been able to open two new dental offices in just six months.
We are well on our way to achieving their 1,000 new patient goal, as we’ve already helped them reach over 800 monthly new patients. Most importantly, we’ve established enough trust with Abundant Dental Care that they have started recommending us to their other partners, expanding our relationship across their dental network.
