For many decades, TV advertising has been thought of as one of the most effective ways to spend ad dollars. But with the rise of social media, streaming platforms, and other forms of media available to reach customers all over the globe, many advertisers may be wondering, “Does TV advertising work? In this post, we’ll analyze how TV advertising stacks up against other forms of video advertising and delve into whether or not putting money into a TV spot is worth it for brands today.
What Are The Different Types of TV Advertising?
There are five different types of TV ads commonly utilized by advertisers—overlay ads, product placement, infomercials, and TV commercial ads. Overlay ads are short ads (usually 10 seconds or less) that appear at the bottom of the screen during a show. These types of ads are commonly used to promote certain movie premieres, programs, or other events. Product placement is a form of TV advertising where a brand is seamlessly interwoven throughout regular happenings in the show. For example, the recurrence and reference of Pottery Barn furniture on the show hit television show “Friends,” is product placement. Infomercials are another form of TV advertising, and the longest form available, running for up to 30 minutes. While all of these types are great options, the most common form of TV advertising is TV commercials (TVC)—15 to 60-second video blurbs that appear during breaks from regular programming.
How Effective Are TV Ads?
Even with social media, video gaming, and streaming options available, TV is still the most credible medium available. If customers see your brand on TV, they’ll tend to trust it more. TV also drives the most engagement (something other platforms may lack) as the average adult spends 4 hours and 49 minutes watching TV each day—which is more than 2.5 times the hours/minutes spent on the next closest device/platform, according to Neilsen Data.
In some cases, it can be hard to reach viewers through streaming. After all, if certain platforms don’t provide advertising opportunities, then it’s impossible for advertisers to reach said viewers via streaming. These advertising limits don’t usually apply to broadcast assets so advertisers can still reach desired audiences through local news sources, which are one of the most trusted sources in any given community.
Because of the high engagement rate, and the ability to build trust with local audiences not available through streaming, TV advertising is still one of the most effective forms of advertising on the market, despite changes in streaming. In fact, the average ROI on a well-run television campaign is between 300-500 percent.
How To Get The Best Results From TV Advertising
TV advertising may seem overwhelming, but with the help of Hometown Media’s experienced traditional media team, it doesn’t have to be. Our team of experts works hard to take the guesswork out of creating effective television advertising campaigns in Salt Lake City, Utah and the surrounding areas so that advertisers get the best ROI possible on every campaign. With decades of experience working in traditional media buying, no job is too big or small for us to tackle. If you want to get the most out of your advertising dollars on Utah television spots, contact our team today!