Everyone has a “brand” these days — from products to influencers. But what actually is a brand? And why is it important? Most often, people…
The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music,…
By Alysha Coleman As you plan your marketing strategy, you may realize that Baby Boomers fall into your target audience. Born between 1946 and 1964,…
Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year.…
Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on…
According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will…
Everyone is busy. Commute times, meetings, grocery shopping, friends, schooling, babysitters, social life, caring for pets, family life…there is always something requiring the time and…
There is no doubt that social media has changed the way nearly everyone interacts with brands, information and each other. With billions of individuals logging…
In the process of building your Facebook page, it can be tempting to skip best practices in favor of other tactics. However, doing so can…
Facebook is a popular platform for digital advertising, and it’s no mystery whythey offer one of the largest digital audiences and allow businesses to target…