Pioneering Today

Pioneer Day is a Utah state holiday celebrated on July 24. On this day, we commemorate the arrival of the first group of Latter-day Saint…

Make space for Spaces

Spaces is Utah’s Home & Living Magazine, and a regular publication of Hometown Media Services. It also appears as a weekly section in the Deseret…

Get to the point already! Tips for shorter writing

A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks…

4 Steps for Creating a Successful Product Video

Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn…

The Pros and Cons of Advertising on YouTube

The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music,…

Dark Data 101: The good, the bad, the exciting

Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year.…

6 Career Paths You Can Take with a Mass Communications Degree

So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your…

8 Tips You Need to Know for Marketing to College Students

Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on…

Five Reasons Newspapers will Stand the Test of Time

  Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO…there was the paper. Before the internet, radio, TV, phone…

Targeting the Right Audience for Your Direct Mail Campaign

There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world.  What’s interesting is data in recent years…

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