Blackrock Decks x Hometown Media: Building Digital Foundations for Industry Leadership
The Objective
Blackrock Decks desired to secure positions at the top of the search results for their industry. To do so, they needed a comprehensive digital strategy to reach potential customers at their moment of interest. Blackrock Decks challenged us to increase their online presence, generate high-quality leads, and create a professional digital foundation that would convert visitors into customers.
Industries
19,900
122
1,258
The Approach
To maximize visibility and lead generation capabilities, we created a cohesive digital strategy:
01
Web Development
We developed a user-friendly, conversion-oriented website that showed off their best work and guided visitors to get in touch.
02
SEO Strategy
Our strategy focused on location-based searches and industry-specific keywords that potential customers use when looking for deck and home services, combining organic and local SEO techniques to increase search rankings.
03
Google Ads
Blackrock Decks secured the top of search results for high-intent keywords, capturing potential customers searching for deck services by implementing targeted pay-per-click campaigns.
The Results
Our approach produced substantial outcomes for Blackrock Decks. Our Google Ads campaigns delivered 19,900 impressions, putting them in front of thousands of potential customers who are looking for deck building and home construction services. We secured the top 10 positions in Google search results for 122 relevant industry-related keywords. A high conversion rate from local search visibility to direct customer action was also demonstrated by the 1,258 calls they received from potential customers.
The combination of paid and organic strategies created multiple touchpoints throughout the customer journey, resulting in high-quality leads, but our results aren’t just metrics; they translated into actual business growth. Blackrock Decks has better market visibility, improved lead quality, and a professional digital foundation that will continue to support their growth well into the future.
