- Create a Sense of Urgency: Consumers are more likely to convert into paying customers if they feel compelled to take an action immediately or under a deadline. Capitalize on this phenomenon by creating a sense of urgency through the use of countdown timers and the like.
- Send Out Exclusive Offers: Holiday shoppers tend to shop where they believe theyre getting the best bang for their buck. Offer extra value to your subscribers by including offers or coupons that are only available via email. These offers can include free shipping or an extra percentage off their purchase.
- Include Gift Guides: The holidays can be a hectic time, and many consumers wait until the last minute to complete their holiday shopping. Offer inspiration and make shopping a little easier for these individuals by creating gift guides for different personas that include your products.
- Spread Holiday Cheer: Not every email has to be focused on making a sale. Give your customers a break from the flood of sale notifications theyre likely receiving and send them a holiday greeting with a fun graphic or video.
Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet.