Boost Open Rates with these Email Subject Line Tips

Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips:
  • Personalize: Addressing your subject line to everyone means that you’re addressing it to no one. Craft a subject line that speaks directly to your customer.
  • Keep It Short: Most email clients only display up to 50 characters of a subject line, and data suggests that an even shorter character count (28–39 characters) maximizes open rates.
  • Avoid Gimmicky Language: Using terms like “FREE” or “$$$” can make your subject line appear tacky and false. Make sure you avoid this by making the tone of your subject line seem more genuine.
  • Write for Humans: Many customers only have the time to quickly scan through their inbox to decide which emails are worth their time. Make sure your email stands out by making your subject line engaging and easy to read.
By following these best practices, you’ll ensure that your subject lines make a great first impression and entice people to click on your emails. If you have any questions or would like to know more about our services, please let me know.
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