- Personalize: Addressing your subject line to everyone means that youre addressing it to no one. Craft a subject line that speaks directly to your customer.
- Keep It Short: Most email clients only display up to 50 characters of a subject line, and data suggests that an even shorter character count (2839 characters) maximizes open rates.
- Avoid Gimmicky Language: Using terms like FREE or $$$ can make your subject line appear tacky and false. Make sure you avoid this by making the tone of your subject line seem more genuine.
- Write for Humans: Many customers only have the time to quickly scan through their inbox to decide which emails are worth their time. Make sure your email stands out by making your subject line engaging and easy to read.
Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips:
By following these best practices, you’ll ensure that your subject lines make a great first impression and entice people to click on your emails. If you have any questions or would like to know more about our services, please let me know.