Tips for Running a Successful Social Media Contest

Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles —giving your brand a sort of personal endorsement— and also improve your business’s organic reach. If you’re considering running a social media contest, ensure that it’s a success by following these tips:

• Make sure your contest matches your brand: Make your contest attractive to your customers by tailoring it to your brand. For instance, if you’re a fashion retailer, have your audience share their ideal holiday outfit.
• Choose a prize that’s valuable to your customers: Your target audience is more likely to respond to your contest if you’re offering a prize they’re interested in. If you’re running a travel site, offer a discount on traveling expenses. If your business serves both men and women, offer a prize that appeals to both.
• Incentivize social sharing: Offer an increased chance of winning to those who are willing to like, share or tag friends on your page. This gives your contest higher reach and your business an increased social media following.

Contests create excitement which may lead to higher engagement with your business in the long-term. While there are many ways to run social media contests, building relationships with current and potential customers is the ultimate goal.