Hashtag Strategy: Use hashtags to promote your brand

You can hashtag just about anything nowadays. But whether you’re a start-up company or just trying to get your brand out there, when using hashtags, try to make it beneficial by doing a little strategizing first. Hashtags can be a great and fun way of creating brand awareness across several social media channels.


One way of doing this is by creating your own branded hashtag. Think carefully about what you want your hashtag to be. Consider a tag that is catchy, easy to say, and easy to spell. Something too long will confuse people and might even lead to the wrong brand being tagged. Some fun ways of getting your hashtag recognized would be using the hashtag in your email signature, on your company website, displaying it on SWAG or on an object such as your car or billboard.


If creating a new hashtag doesn’t appeal to you then try using current trending hashtags that can help you gain new followers. Be sure to search for hashtags that are relevant to your brand and audience. If possible, try to choose ones that has been used over 10,000 times.


Finding good hashtags or creating your own can be exciting, but don’t crowd your post with too many at once. Keep your Instagram, Facebook and Twitter posts short and sweet with just a few good hashtags.


These few nifty tips will get you on the right track to using social media in a productive way!

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