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“Car Giveaway – Read This Blog to Win!” If only every CTA sounded that sweet. It motivated you to read this article, right? Optimizing your call-to-action is the secret to getting the best engagement and increasing sales from your company email or newsletter. What is a call-to-action? Exactly what the phrase indicates: calling on, or…
Music can be perfect for driving with the top down or jamming out with friends, but did you know it has many benefits when listened to in the workplace? Whether it’s your favorite rock song or the most relaxing classical tune, read on to see how music could be your ticket to corporate success. …
At some point in your life, you’ve had to be the “new kid,” “fresh meat” or the “rookie.” We all have to be new at some point, but it can be a little nerve wracking when it comes to being a new hire at any job. Here are five tips that will make that transition…
If you own your own business, there is a chance you will need to work with a creative designer sooner or later. Creative types such as these can sometimes be difficult to work with due to misunderstanding or a disconnect. Creative types have a different way of thinking. But there is a process you can…
There is plenty of bad advice in the online universe about what makes an excellent blog post and how to “win at Google.” The truth is, there is more than one way to excel at content marketing. There are many approaches to utilizing content to increase your company’s leads and conversions through an inbound writing…
When utilizing outsourced contractors, whether through an agency or a freelancer, its always tricky to ensure your creative resource has a clear view of your brand, campaign, and marketing vision. In order to portray your vision of a campaign, creative people not only want to know what it is, they want to understand it. In…
As a business owner, growing your business these days can either mean reaching out and putting your trust in a marketing company, or spending a lot of extra time implementing all of the progressive media and advertising on your own. If you choose the latter, you may find the process to be tedious and the…
Summer is coming to an end, which means Labor Day is approaching! On September 3rd people all over the country will be flocking to stores to take advantage of the awesome Labor Day deals! Labor Day Sales are already being promoted. There are many great deals on home decor, mattresses, furniture and much more! …
A website. And a good one at that. There is no wrong way to build a website for your business, but it’s easy to agonize over the decision. There are just too many ways to do it, ranging from the cheap to the absurdly expensive. It can also be hard to understand all of the…
Everyone has a “brand” these days — from products to influencers. But what actually is a brand? And why is it important? Most often, people think about brands in the sense of their exterior, their brand identity. However, according to Marty Neumeier of The Brand Gap, a brand is “a person’s gut feeling, because brands…
There are a lot of misconceptions about email marketing in our universe. Some of them include: “Email Marketing doesn’t provide a high ROI.” “Email Marketing isn’t as effective as Social Media Marketing.” “Nobody checks their promotional emails.” How High is that ROI? Well, guess what: Email Marketing provides an average ROI of $44 for…
If you’ve ever seen The Office (U.S.), you know how surprisingly relatable it is. Having trouble finding the real-life representations of the characters in your office? We’ve summed up the character traits of our favorite Dunder Mifflin Scranton employees to help you out! As a bonus, some of our staff took this Buzzfeed quiz to…
Pioneer Day is a Utah state holiday celebrated on July 24. On this day, we commemorate the arrival of the first group of Latter-day Saint pioneers to the Salt Lake Valley in 1847. In that instance “pioneer” means “a person who is among the first to explore or settle a new country or area.” But…
Spaces is Utah’s Home & Living Magazine, and a regular publication of Hometown Media Services. It also appears as a weekly section in the Deseret News and The Salt Lake Tribune, featuring Utah communities and lifestyles with an emphasis on home design, gardening, remodeling, DIY projects and local real estate. The magazine takes those same…
A common saying goes like this: “If I had more time, I would have written a shorter letter.” It’s been attributed to so many folks over the years, I think we get it now. Brevity—in this case short, concise writing—is hard work. In advertising and marketing, the shorter the writing the better. You’re often limited…
Businesses everywhere are quickly realizing that video is the most effective medium for communicating their brand message. Does that mean that you can just turn on the camera, talk about your business and expect increased sales? Nope. Just like any other marketing, videos take careful planning and well-thought-out execution. We’ve seen quite a few brands…
The pros and cons of advertising on YouTube When was the last time you used YouTube? Perhaps you’ve used its DIY tutorials, to access music, view movie trailers or sports highlights. Or maybe you just really LOVE puppy videos (who doesn’t?). Now consider how much other people have been using YouTube too. It can be…
By Alysha Coleman As you plan your marketing strategy, you may realize that Baby Boomers fall into your target audience. Born between 1946 and 1964, men and women in this generation have control of 70 percent of the disposable income going into the market and 40 percent of the market share, meaning marketers should take…
Exit big data, enter “dark data,” at least as far as buzzwords are concerned. You might hear about dark data a little more this year. Why? Because it’s a growing challenge—and opportunity. What is dark data? It’s not quite as sinister as it sounds. According to Gartner’s IT Glossary, dark data is “information assets organizations…
So you’re considering a major in mass communications. You’ve read all the tips and tricks for making your big decision, learning how to follow your passion and create a successful college experience. Or perhaps you already have the degree—which, notably, is still valuable—but you aren’t sure what to do next. Thankfully communications careers are rarely…
Determine What Makes Your Product Great for College Students A few key aspects to consider: virtually all college students are on a budget, limited on space, and want products that make their busy lives easier or more fun. Take these factors into consideration when attempting to market your company to a college student demographic. Is…
Newspapers are the Original “Content.” Before there were landing pages, Facebook, social posts and SEO…there was the paper. Before the internet, radio, TV, phone lines, or even telegraphs…there has always been some sort of newspaper. It is believed “Publick Occurences Both Foreign and Domestick,” published by Benjamin Harris out of Boston in 1690, was…
There’s some debate about the value direct mail can bring to a marketing strategy in our digital-driven world. What’s interesting is data in recent years has shown a distinctive pendulum effect where the over-saturation of online marketing is actually bringing new life and increased conversion rates to more traditional marketing methods. The important elements when…
Credibility and Authority The “halo effect” is a powerful tool. This is the subconscious phenomenon that suggests the positive feelings associated with a publication will also be associated the brands who advertise within these publications. For newer brands specifically this is a great approach as you will be able to dovetail on the success of…
High Quality Content Breeds Loyalty From blog posts to company news, influential industry announcements and what trends are cutting edge…you always want to be ahead of the curve in content creation. Ads are present everywhere: on our social media, on the television we watch, in the music we listen to, even in the news we…
According to Search Engine Local the hottest social media trends of 2017 included influencer marketing, video, and bots. For the year 2018, video and influencer marketing will continue to be one of the top trends in social media. Ephemeral marketing, which is straight to the point marketing that is short-lived and can last up to 24 hours, has…
Everyone is busy. Commute times, meetings, grocery shopping, friends, schooling, babysitters, social life, caring for pets, family life…there is always something requiring the time and attention of each and every modern American. So how do truly productive people make the most of their time and feel the most successful? The secret is in the podcast.…
There is no doubt that social media has changed the way nearly everyone interacts with brands, information and each other. With billions of individuals logging onto their social media accounts every day, the content they come across on these platforms could potentially drive an immense number of leads and purchases. Take a look at some…
Believe it or not, the holidays are officially upon us. Take a look at these holiday email marketing tips to ensure that this season is your most successful yet. Create a Sense of Urgency: Consumers are more likely to convert into paying customers if they feel compelled to take an action immediately or under a…
In the process of building your Facebook page, it can be tempting to skip best practices in favor of other tactics. However, doing so can cause you to lose followers and decrease your presence. Make sure youre avoiding the following actions. Dont Spam: This should be a given. Infiltrating other businesses pages and telling their…
Highlights from each speaker: Part 2 – Mark Ronson While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone. Thursday’s…
Once you have started getting your email marketing strategy off the ground by building your contact list, its time to determine what you’re going to send your new subscribers. Below are four email types that can increase customer engagement with your business and drive sales. Welcome Email: This email is usually the first one a…
Highlights from each speaker: Part 2 – Annie Griffiths While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone.…
For this Halloween, we had our very own Halloween party complete with a pumpkin and costume contest! The costume turn-out really brought out another character in everyone as they displayed their creations across the lunchroom and danced their way to the prize. The top prize winners were: 1st Place: Ross Bello and Kim Mugleston as…
Facebook is a popular platform for digital advertising, and it’s no mystery whythey offer one of the largest digital audiences and allow businesses to target relevant individuals. Make sure you’re getting the most out of this site by following these guidelines: Regularly Refresh Your Pages Cover Image: When a customer visits your Facebook page, your…
While we weren’t able to be one of the over 12,000 attendees at Adobe MAX this year, we fortunately live in the digital age and were able to watch it streaming live, and revisit the talks and announcements as they became available online and to everyone. Thursday’s keynote was particularly inspiring. While Wednesday focused a…
Regardless of what people say, they do judge an email by its subject line. Make yours appeal to your customers by following these tips: Personalize: Addressing your subject line to everyone means that youre addressing it to no one. Craft a subject line that speaks directly to your customer. Keep It Short: Most email clients…
Though remarketing to your email subscribers is a powerful way to connect with potential customers, it may seem out-of-reach or too complex for many business owners. However, this practice can be quite simple. Read on to learn how you can grow, remarket to and monetize your email list. Devise an Enticing Lead Magnet: Your potential…
Mobile technology has changed how consumers connect to brands via email. Today, more than half of all emails are opened on mobile devices. To keep up with this trend and ensure that your customers look forward to your emails, follow these design tips: Layout: Use a single-column layout so that your email looks sharp on…
One amazing aspect of social media marketing is that it offers you an array of performance metrics that traditional marketing channels often can’t deliver. Because of this, it can be hard to determine which metrics are most important. Here are a few tips on how to measure your campaigns results and optimize its performance. Define…
Your next email marketing campaign will only be effective if your subscribers open it in the first place. Learn how you can make this action more likely to happen: Prune Your Subscribers: Having a large subscriber list is meaningless if hardly any of it is interested in your content. Make sure you’re ridding your list…
Working in marketing, especially in terms of web design, is like walking on a tightrope. You have to make sure to achieve perfect balance between Scope, Schedule, and Resources or problems with the project can arise. But not many people know this balance we refer to as the Iron Triangle of Marketing. Imagine a…
It’s becoming more and more important to make sure your website is SEO optimized. Thankfully, WordPress has a myriad of different choices of plugins to install. Some of the top plugins are YOAST by YOAST, SEO Ultimate by SEO Design Solutions, and Smart Crawl by WPMUDEV. YOAST SEO recognizes that Google is focusing on content…
Social media contests give value to both your customers and business. They allow customers to engage with you through their social profiles giving your brand a sort of personal endorsement and also improve your business’s organic reach. If you’re considering running a social media contest, ensure that it’s a success by following these tips: Make…
It’s likely that you’re already networking with your business community through in-person contact at events and meetings. While this type of mingling is an important tactic in growing your list of partners and customers, it’s not the only way to ensure that you’re engaging with those you should be talking to. Social media allows business…
Without a doubt, web hosting is the single most neglected thing when it comes to running your business. Most people don’t give a thought about the type of hosting and ultimately just buy the cheapest hosting they can find. Of course, it’s not their fault as the true details of the type of hosting (Shared,…
Thinking of starting a business? If so, you want your brand to be viewed as professional, that may mean employing people who can help you achieve that. You have a product or service that you want to promote and sell, and the person that will help you create a look for that is a designer. …
Facebook can be a powerful and inexpensive platform on which to advertise your business. However, if you havw ever run an ad campaign on this site, you might have realized that it can be difficult to understand how it performed. To help you better measure the performance of your next Facebook ad, we have defined…
It’s normal to feel overwhelmed when starting a social media marketing strategy from the very beginning. One way to ease the stress you’re feeling is to create a plan. Here are a few tips to consider when working on your social media marketing strategy. 1: Choose your social networks You don’t have to choose them all.…
A brand is more than a name, a logo, a color palette, and a slogan, it is the combination of every product your business produces, every interaction your business has with its customers, every feeling a consumer associates with your business and every quality your businesss product offers. In other words, your brand is your…
The title for this post is “Guidelines for Hierarchy”, because there really isn’t a set of rules that dictate whether a design has god hierarchy or not. But if you follow these guidelines you will be able design something quickly and visually pleasing, but possible fairly mediocre as well. To take your design to the…
Lets face it, video is taking over and it’s taking over fast! While some of us are gifted at making marketing videos, others could definitely use the help! And there is nothing wrong with that! It takes a lot of practice to create a marketing video that will capture the hearts of your customers. Whether…
So you’re ready to start shooting video for your first client, what do you do? The first steps are to make sure you have the right equipment; a camera that will shoot video, something to record sound with, a light source, and a place to film. If you are using a DSLR to…
With Creative roles, you get to see ideas come to life! I recently received a creative role, and it’s beyond rewarding. Little did I know, how many hats a creative actually wears and the importance of being versatile in your career. Being able to create blogs, graphics, video and more can launch your career into…
Video is the most engaging piece of content on the Internet these days. It’s a way to transmit the most information in the least amount of time. Tell your story on video and capture the genuine emotion and visible proof of how satisfied your customers are with your service. Here’s what you need to do…
Having a social media presence is important for a business. Sometimes a business’s presence can seem too personal or not personal enough. Here are some common mistakes to avoid while keeping your social media presence professional. Do not spam your viewers: Be aware that constantly posting the same information over and over, you risk becoming…
It’s not easy to start out in the Freelance world. Trying to establish yourself as a freelance designer takes a lot of time and dedication. Here are some tips that will help the process go a little smoother. Always Get Compensated for your work The difference between having a job and having a hobby is…
Those who are prone to creative thought are often times able to channel a great amount of concentration and energy to their creative tasks. They are regularly spending hours on end focusing on multiple projects at a time. This extreme amount of focus is a talent but requires a certain amount of balance. While the…
Building a marketing campaign often means juggling dozens of key aspects of that campaign. Marketers have to consider their target market, budget, key performance indicators, market research, and more. Because all the aforementioned aspects often take up a considerable amount of time and energy, marketers skimp on the content copy, images, and other elements that…
Platforms like Squarespace have become a very popular option for website management, but the old saying ”you get what you pay for” still rings true. You might save a few bucks at first, but soon thereafter you will start to realize the platform’s shortcomings. In the age of the Internet, one of the most important…
Yes you heard that correctly. Facebook has connected 2 Billion people on Facebook. That is about 1/4 of the Worlds population! So what does that mean for social media marketers? In this ever expansive market, it’s important to really invest in your social media strategy and content. With a growing community, more people are looking…
Here is a short checklist of things to look for when creating or updating your company Facebook page: Page Title – The title of your page and your personalized Facebook URL should match in order to make it easier for your audience to find. Type of Page – Did you know that you can…
You can hashtag just about anything nowadays. But whether you’re a start-up company or just trying to get your brand out there, when using hashtags, try to make it beneficial by doing a little strategizing first. Hashtags can be a great and fun way of creating brand awareness across several social media channels. One…
Having a call to action or CTA is a necessity for good marketing practices. Although calls-to-action seems like a simple button you can add just about anywhere, it’s important that you understand the role of a CTA and implement it correctly. So what is a CTA? Well, it’s pretty self explanatory. It’s a way to…
With the recent updates that Instagram and Facebook has put out, all social platforms are looking a lot alike. Instagram, just yesterday, finally adds face filters to your storytelling. Starting with eight initial filter, you can again, have koala ears or nerdy glasses to make a bland selfie something fun and exciting in the words of Instagram. So…
Unless you’ve been living under a rock over the last 6 months, you’ve noticed all major social platforms have implemented a story feature to let your followers know what’s happening throughout your day and will disappear in 24 hours. Let’s take a trip down memory lane to see where stories came from. Starting with Snapchat,…
Whether you are a consumer or marketer — emails can be pesky and at times, something you don’t even want to deal with! It’s definitely an art to be able to properly strategize an email marketing campaign to engage your customers. And whether you want to believe it or not, email marketing is still growing.…
When done correctly, digital marketing can help boost sales, increase your customer base, and deliver a high ROI. In spite of its many benefits, businesses can still get it wrong when it comes to digital marketing. Here are a few actions to avoid. Not Identifying Your Target Audience The family that’s purchased a Kia probably isn’t…
For individuals and organizations who view any form of automation as an annoyance rather than a convenience, the term “Marketing Automation” might sound a little intimidating. However, the set of tools that make up Marketing Automation are highly beneficial and are designed to help marketers become more effective in their roles. So, what is “Marketing Automation”?…
Chances are if you are on Facebook or any of the other major social media platforms you are familiar with one of their newest features which is live video. Live video is a unique and creative way to keep your leads and customers interested in your brand. With Youtube, who generated over $9 Billion in…
You have all seen video advertising that comes in many different forms. When you’re watching a video on YouTube, you see an ad before the actual video plays. On Facebook, you may see one of your favorite brands in your news feed. While watching your favorite tv show or football game, you will definitely see…
There’s no doubt that marketing is becoming more and more competitive. With technology and trends consistently changing, it’s important you can keep up to create revenue for our brand. When you think of visual content, you may over do it. Which is quite the contrary. Visual content is as simple as a picture, video or…
We have all heard the term SEO or Search Engine Optimization — but few understand the importance of SEO and why it benefits your brand growth. We compiled a short list of reasons why you should incorporate SEO in to your marketing strategy. Studies have shown that SEO can have a better ROI than traditional…